Which statement is true when selling Medicare plans over the telephone?

Which statement is true when selling Medicare plans over the telephone?

• A. Speak quickly to cover more information
• B. Follow the approved call flow and enrollment scripts precisely
• C. Mail the Enrollment Guide for review only after enrollment
• D. Avoid using scripts

Answer: (B)

The main idea here is that telemarketing Medicare plans must follow a defined, approved process for every call. Following the approved call flow and enrollment scripts precisely is the best choice because these scripts are designed to ensure all required disclosures, disclosures about the agent’s identity and role, plan limitations, costs, and enrollment steps are presented in the correct order. This consistency helps prevent misstatements or omissions, reduces the risk of pressure tactics or rushing the consumer, and aligns with CMS marketing rules and plan sponsor requirements. Using the script also provides a clear, auditable path for compliance reviews and training, so agents know exactly what information to share and when to share it. The other options run counter to compliant practice: speaking quickly can lead to missing important disclosures or appearing coercive; mailing the Enrollment Guide only after enrollment deprives the caller of crucial information needed to make an informed decision; and avoiding scripts invites inconsistent messaging and increases the chance of noncompliance.

The main idea here is that telemarketing Medicare plans must follow a defined, approved process for every call. Following the approved call flow and enrollment scripts precisely is the best choice because these scripts are designed to ensure all required disclosures, disclosures about the agent’s identity and role, plan limitations, costs, and enrollment steps are presented in the correct order. This consistency helps prevent misstatements or omissions, reduces the risk of pressure tactics or rushing the consumer, and aligns with CMS marketing rules and plan sponsor requirements. Using the script also provides a clear, auditable path for compliance reviews and training, so agents know exactly what information to share and when to share it. The other options run counter to compliant practice: speaking quickly can lead to missing important disclosures or appearing coercive; mailing the Enrollment Guide only after enrollment deprives the caller of crucial information needed to make an informed decision; and avoiding scripts invites inconsistent messaging and increases the chance of noncompliance.